HARRY C. EDWARDS

3970 Grey Abbey Drive ~ Alpharetta, Georgia 30022

770.663.8444 ~ hcedwards@worldnet.att.net

_____________________________________________________________________________

Summary

A marketing professional with more than twenty years of experience in product design and development, marketing, strategic planning, sales training, and distributor relations. Strengths include extending market share of company and increasing revenues and profits. Experience in several areas, including:

- Strategic Planning - Solving Problems - Market Research

- Supervision and Training - Web-site Development - P&L Responsibility

- Attaining Team Goals - Providing Innovation - Financial Analysis

Selected Skills & Accomplishments

New Product Development. Goal-oriented new product development specialist with the ability to quickly grasp technical concepts and recognize how they can be turned into a marketable competitive advantage.

- On time/on budget completion of a project that delivered a sealed system dispenser, proprietary injection molded packaging, and an automated filling line.

- Adapted flexible pouch technology to replace a blow molded bottled that saved space, reduced cost of goods, was more environmentally friendly, and improved profitability by $2 million per year.

- Developed a high-speed rotary filler/capper for high volume end users who wanted the cost savings and convenience of on-site production of portion controlled juice.

- Developed an under-counter juice dispenser that allowed the company to compete in the cruise line segment.

- Developed a prototype for a low cost dispenser that would allow low volume end users to experience the convenience of affordable post mix beverage dispensing while providing a new market and improved profitability for the company.

Marketing Management. Profit-oriented market analyst with a focus on strategic and tactical plans that meet customer needs while attaining the company’s objectives and providing support for the sales organization.

- Managed internal and external communications including monthly newsletters, public relations activities and a web site.

- Developed and executed strategic and tactical plans to market franchises to qualified candidates in targeted markets.

- Provided support materials to franchisees to help them market their services.

- Worked closely with Operations to improve franchisee’s profitability and efficiency.

- Developed a new web-site that was easier to navigate, downloaded faster, and better met the needs of our internal and external audiences

Sales, Sales Management and Customer Relations. Tough minded sales manager who focuses on training with experience in profit improvement and managing organizations during periods of transition.

- Turned around a chronically unprofitable Distribution Center in six months.

- Managed an in-transition sales organization and implemented an advance sales selling system. Focused on the right people in the right jobs.

- Successfully managed the conversion from a manual to an automated ordering and invoicing system while maintaining our high levels of customer service.

- Managed a Sales Manager and an Administrator in the highly regulated franchise industry.

Experience

Point Clear, Norcross, Georgia Marketing services, lead generation Present

and research. Program Manager

Total Car Franchising Corporation, Norcross, Georgia Franchiser 1999 - 2000

of the Colors on Parade Automotive Surface Restoration process, Sr.

Director, Franchise Sales and Marketing.

The Kitto Group, Inc., Clearwater, Florida Packaging Machinery 1997- 1998

Sales and Consulting.

The Minute Maid Company, A Division of the Coca-Cola Company, 1988 - 1997

Houston, Texas Manager, Dispensing Systems Development, Product

Manager.

Vitality Foodservice, A Division of Lykes Pasco Inc., Dade City, 1985 - 1987

Florida Product Manager.

Fred’s Frozen Foods, A Division of The Central Soya Company, Ft. 1984 - 1985

Wayne, Indiana Product Manager.

Chef’s Pantry, A Division of Oscar Mayer, Sandusky, Ohio and 1974 - 1983

Detroit, Michigan Product Manager, various sales and sales

management positions.

Sears, Roebuck and Company, Sandusky, Ohio and Cleveland 1970 - 1974

Ohio Division Manager.

Education

OHIO UNIVERSITY, Athens, Ohio

BBS, Business Administration


	HARRY C. EDWARDS 3970 Grey Abbey Drive ~ Alpharetta, Georgia 30022 770.663.8444 ~ hcedwards@worldnet.att.net _____________________________________________________________________________ Summary A marketing professional with more than twenty years of experience in product design and development, marketing, strategic planning, sales training, and distributor relations. Strengths include extending market share of company and increasing revenues and profits. Experience in several areas, including: - Strategic Planning - Solving Problems - Market Research - Supervision and Training - Web-site Development - P&L Responsibility - Attaining Team Goals - Providing Innovation - Financial Analysis Selected Skills & Accomplishments New Product Development. Goal-oriented new product development specialist with the ability to quickly grasp technical concepts and recognize how they can be turned into a marketable competitive advantage. - On time/on budget completion of a project that delivered a sealed system dispenser, proprietary injection molded packaging, and an automated filling line. - Adapted flexible pouch technology to replace a blow molded bottled that saved space, reduced cost of goods, was more environmentally friendly, and improved profitability by $2 million per year. - Developed a high-speed rotary filler/capper for high volume end users who wanted the cost savings and convenience of on-site production of portion controlled juice. - Developed an under-counter juice dispenser that allowed the company to compete in the cruise line segment. - Developed a prototype for a low cost dispenser that would allow low volume end users to experience the convenience of affordable post mix beverage dispensing while providing a new market and improved profitability for the company. Marketing Management. Profit-oriented market analyst with a focus on strategic and tactical plans that meet customer needs while attaining the company’s objectives and providing support for the sales organization. - Managed internal and external communications including monthly newsletters, public relations activities and a web site. - Developed and executed strategic and tactical plans to market franchises to qualified candidates in targeted markets. - Provided support materials to franchisees to help them market their services. - Worked closely with Operations to improve franchisee’s profitability and efficiency. - Developed a new web-site that was easier to navigate, downloaded faster, and better met the needs of our internal and external audiences Sales, Sales Management and Customer Relations. Tough minded sales manager who focuses on training with experience in profit improvement and managing organizations during periods of transition. - Turned around a chronically unprofitable Distribution Center in six months. - Managed an in-transition sales organization and implemented an advance sales selling system. Focused on the right people in the right jobs. - Successfully managed the conversion from a manual to an automated ordering and invoicing system while maintaining our high levels of customer service. - Managed a Sales Manager and an Administrator in the highly regulated franchise industry. Experience Point Clear, Norcross, Georgia Marketing services, lead generation Present and research. Program Manager Total Car Franchising Corporation, Norcross, Georgia Franchiser 1999 - 2000 of the Colors on Parade Automotive Surface Restoration process, Sr. Director, Franchise Sales and Marketing. The Kitto Group, Inc., Clearwater, Florida Packaging Machinery 1997- 1998 Sales and Consulting. The Minute Maid Company, A Division of the Coca-Cola Company, 1988 - 1997 Houston, Texas Manager, Dispensing Systems Development, Product Manager. Vitality Foodservice, A Division of Lykes Pasco Inc., Dade City, 1985 - 1987 Florida Product Manager. Fred’s Frozen Foods, A Division of The Central Soya Company, Ft. 1984 - 1985 Wayne, Indiana Product Manager. Chef’s Pantry, A Division of Oscar Mayer, Sandusky, Ohio and 1974 - 1983 Detroit, Michigan Product Manager, various sales and sales management positions. Sears, Roebuck and Company, Sandusky, Ohio and Cleveland 1970 - 1974 Ohio Division Manager. Education OHIO UNIVERSITY, Athens, Ohio BBS, Business Administration